- Authors : Grégory Cohen, Laure-Anne Berrou
- Master : 2747
THE BEAUTY FAIR : FRENCH KINGS OF THE BEAUTY | M6 | 66 minutes
It’s the occasion that every beauty professional eagerly awaits all year!
The New Esthetics Fair is THE French beauty fair. 20,000m2, 28,000 visitors, 650 exhibitors: a real hive of activity that, over 3 days at the Porte de Versailles, sets the trends for the year to come.
To stand out from the crowd and catch the buyers’ eyes, beauty professionals compete in imagination: creams, serums, makeup, slimming methods, laser hair-removal machines, nail art, new forms of massage or modeling… every brand presents its new ranges at the fair.
In addition to being a flourishing market, beauty is a sector for passionate enthusiasts.
Claire Marlin, a beautician from Herblay, is already getting excited over the new ranges that she’ll be able to buy and take back for her clients in her salon back home. For Sandra Clausse, this 2018 fair is the chance to launch the brand, Ardevie, which she has just created by raising more than €100,000 in investment. Jean-Louis Alvarez rules as the Holy Father of makeup and jury member of the body-painting competition. Sophie Foquet, the best body painter in France is coming back to defend her title, while young Anäis, intends to be a strong challenger.