SMALL PRICES, BIG PLEASURE: THE NEW KINGS OF BUDGET HOME DECOR | 1 Jour 1 Doc | M6

Until recently, they were virtually unknown. Today, Bazarland and B&M are opening store after store across France. Because the French are still just as passionate about home décor: one household in two redecorates or refreshes its interior every year.
With one key difference these days — people are increasingly reluctant to pay full price.
Like Noémie in Marseille. Unable to move, she feels the need to regularly reinvent the décor of her home. Every week, she visits her favorite store in search of on-trend items: designer vases, fashionable lighting, stylish rugs, clever storage solutions worthy of IKEA — but at discount prices, often two to three times cheaper than major retail chains.
Here, giving your home a makeover no longer means spending a fortune, thanks to shrewd negotiators like Lilian from Bazarland and Vianney from B&M, constantly hunting for the best deals and lowest costs.
Where do they source their products? How do they choose what goes on the shelves? And what will be the next must-haves for our homes?
In Bordeaux, we follow Charles, who runs two discount stores with his family. He knows better than anyone how to lay out a shop, spotlight future bestsellers, and find the right arguments to make customers give in.
A look behind the scenes of the new kings of furniture and fast décor.