ROTISSERIE : WAR IS DECLARED | M6 | 66 minutes

In the markets, on street corners, even inside vending machines: roast chicken is everywhere! Every day, new shops and new chains open. No wonder — since 2024, it has become the favorite meat of the French public. But behind the crispy, golden skin of roast chicken lurks a fierce battle. A war pitting family-run rotisseries against low‑cost franchises and breeders who cling to local traditions.

For the Wignoble family, chicken is a family affair: father, mother, daughter and nephew set up their giant rotisserie in the “allée des rôtisseurs” in Wazemmes, Lille — a fiercely competitive zone for chicken sellers.

A thousand kilometers away in the Basque Country, Thierry has left the ready‑to‑wear business to plunge into the grilled chicken venture. But not just any chicken: local, free‑range, fed without GMOs.

Impeccably dressed and telephone glued to his ear, Benbakir is a young, ambitious entrepreneur who has found his golden egg. His brand, Master Poulet, has become one of the leading players in the Île-de-France region.

Here is the decoding of a success story.