THE SECRETS OF THE FRENCH’S FAVORITE KITCHEN ROBOT | 1 Jour 1 Doc | M6

It can do just about everything. Blend, chop, knead, simmer, cook — even steam.
It’s the Rolls-Royce of multi-function kitchen appliances: the Thermomix.
In recent years, these machines have taken over kitchen countertops: Magimix, Monsieur Cuisine, Moulinex, Kenwood…
Today, one in two households owns a food processor.
But above all, two million French people own a model from the flagship brand Vorwerk.
Justine collects them. She owns two — including the latest model released last year, the TM7, the seventh generation since this machine that cooks for you first appeared.
She’s a true devotee: preparing a meal without it is unthinkable. A fan of batch cooking, she spends Saturday mornings preparing all her meals for the week — freeing up time to care for her three children.
Myriam is one of the brand’s 8,000 sales representatives.
A flight attendant by day, she transforms into a top salesperson in the evening. Thanks to her network and her gift of persuasion, she sells an average of six units per month — enough to supplement her income and fund family holidays around the world.
Will she be crowned Salesperson of the Year at the brand’s annual awards ceremony?
This is another key ingredient in the Thermomix success story: direct sales.
Home demonstrations — like modern-day Tupperware parties among friends — are used to sell machines priced at €1,599. Because once you try it, you’re hooked.
Yohan, a fitness coach by profession, is one of the few men training to become a salesperson.
Will this abs-and-glutes expert prove just as skilled in the kitchen as he is in the gym?
An inside look at the secrets behind the success of the all-in-one cooking machine that everyone is trying to copy.