THE MADE IN FRANCE TRAP | France 2 | Envoyé Spécial

In recent months there’s been a flurry of advertising campaigns boasting the French origin of their products.  With the crisis and the rise in unemployment, “Made in France” has become a selling point for some brands. According to a recent survey, two out of three consumers say they would prefer to buy French to protect jobs or the environment. But what’s the reality that lies behind the label?