- 30'
- Author : Elise Casta-Verchere
- 06-06-2002
- Master : 1220
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Olive oil a la mode | France 2 | Envoyé Spécial
Consumption of olive oil has tripled in France in the last twenty years. The reason for this craze: an exceptional product which is at the same time a fat that is good for health and a pure fruit juice which has a large aromatic palette. Olive oil is green gold. It attracts a large number of investors, mixing foreign billionaires and local producers in Corsica. In New York, the Americans who are very health conscious are beginning to be won over by this product so highly praised by the media which speaks of the French paradox” and the “Mediterranean diet.” However, it is in the small markets in the south of France where the Fraud Squad has discovered most of the fraud: oil sold by traveling merchants whose origin is false or even worse, as we filmed it at the Aix-en Provence market, oil destined to make soap sold as “extra virgin” although it’s not acceptable for human consumption.”