HIGH-PROTEINS FOODS, INVADING SUPERMARKETS | M6 | 66 minutes

High-protein foods have become supermarket staples. Spreads, pasta, bread and, above all, yoghurts: everything can be transformed into an ultra-protein version, and it works! Their promise? Lose weight while gaining muscle. These products used to be reserved for athletes, but now everyone’s adopting them. From classic supermarkets to hard discounters, everyone has launched́ their own range of protein-rich foods.  In this race for innovation, brands are investing fortunes… Giant factories, pioneering laboratories, intriguing experiments…How far do they go to create new products? Are they really good for our health? And above all, are these new products worth the price? Report on a market that’s innovating at full throttle!