A Discount or No Deal | France 2 | Envoyé Spécial

Budgetary restraint, economic austerity and the crisis are profoundly changing the purchasing habits of the French. Some buy designer clothes without ever paying the full price on the label. Others take their inspiration from supermarket promotional catalogues more often than cookbooks when preparing their menus. Consumers have take the radical step of bypassing the shopping centres and are buying quality products wholesale that they could never afford from shops. For these customers it’s no longer a question of waiting for the sales to take advangage of a discount on clothing, food or household appliances. The Internet has also made the general public more vigilant. The phenomenon of the “bounty hunter”?a marketing term used to describe customers on the look out for rock-bottom prices?is growing. What are the new methods for spending less? A report by Leonie Bert among those on the prowl for discount coupons, unabashed bargainers and specialists in the tricks of the fashion trade. For some of them, the hunt for a discount is almost a full-time job. What are the consequences of the revolution in consumer behaviour? Do you still get a good deal by looking for THE good deal?