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The suitcase: the permanent hit of the summer
  • 21'
  • Author : Rim Khalifa
  • 28-06-2015
  • Master : 2465

The suitcase: the permanent hit of the summer | Capital | M6

There’s the one you’ve been toting around for years and the one that ends in the trash after just one summer. The suitcase, that indispensible traveling companion, must be practical, well-designed and, above all, robust. In France, 2 million samples are sold each year. It’s a highly lucrative market dominated by world-leader, Samsonite, althought the offer consists of products with an average price of over 250 Euros. The rest have trouble finding their spot in the sun behind the American giant. The only brand that holds its own is the French company, Delsey, to whom we owe in particular the roller bag. There’s only one way into the market: innovate. The must: blend lightness with high strength and, in this field, it looks as if the American will be hard to dislodge…


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